National Book Store and Chinatrust launch literacy and readership awareness campaign
(The Philippine Star) Updated October 24, 2011 12:00 AMComments (0)
MANILA, Philippines - In celebration of its 16th anniversary, Chinatrust Philippines, a subsidiary of the largest private commercial bank in Taiwan, teamed up with National Book Store Foundation, the social arm of National Book Store Inc. to launch its new Corporate Social Responsibility (CSR) program.
Dubbed as “Better Readers. Brighter Future.” the program aims to promote literacy and readership awareness among public elementary students through the establishment of a mobile library collection consisting of a wide range of outstanding and well-chosen books. The mobile library shall visit the six public schools designated by Chinatrust for two weeks each, allowing students to freely browse and read the library selection. During this period, Chinatrust and National Book Store employees will alternately conduct activities in line with reading such as storytelling, art and writing workshops with illustrators and book authors, and other various activities that will stimulate and enhance the reading interest of students.
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